Banner stands are highly effective, especially for marketing in retail stores, exhibitions and trade shows. You can also use them to brand your shop or business. However, for them to have an impact, the design has to be just right. You should give as much attention to your banner as you do the rest of your marketing items.
The same way you pay attention to detail and impact when designing newspaper and TV ads, or a promotional leaflet, designing a banner should not be any different. All have the same objective of promoting your product, services or brand. A good banner design effectively gets the message across.
When designed professionally, a banner gets your business noticed and conveys the message you want it to convey. Below are some of the best practices for designing an effective banner stand.
1. Position Your Logo at the Top of the Banner
When designing a banner, especially a roll-up banner, your logo should be at the top of the stand. Having your logo at the top of the banner stand means your core message is at eye level. This spot is most likely to grab a potential client’s attention as they walk past your banner.
2. Think Left to Right
People usually read from left to right, and top to bottom. Consider this when populating your banner. You should convey your message with as few words as possible. In design, less is more. You need to decide what message you want to convey and stick to a design that conveys that message with the greatest impact.
Further details can be included in flyers, strut cards and brochures. In any case, your sales team should be on hand to respond to requests for more information.
3. Use High-Resolution Images
Only use high-res images on your banner. At the very minimum, they should be 300 dpi. Save them as CMYK, which features the standard ink colours used by printers to create colours. Most images extracted from websites are poor quality. Don’t use them on a banner. To capture the attention of potential clients, it is important that the resolution of both your banner text and images be as crisp as possible.
4. Use Colour
A banner should be striking enough to capture attention. Creative use of colour can bring a potentially dull banner to life. Besides, if you are displaying your banner at a trade show or at an exhibition, using colours creatively makes you stand out. Whatever colour schemes you decide to run with, make sure they reflect your corporate colours and logo.
Your banner’s background colour is also key to ensuring that text and images are sharp, crisp, and easily legible. While bright colours such as orange and red are attention grabbers, using white and yellow together makes reading your banner an agonizing task, especially from a distance.
5. Don’t Forget the Contact Details
A banner should speak for you even when you are not around. However, if it does not have any contact information, potential clients will not know how to get in touch. To contact you for more details, or perhaps to place an order, clients depend on the contact details on your banner, which should include your phone contact, email address, and website.
At the very least, include a method of getting in touch with you should a client want to contact you. You might also want to include your social media handles. The ideal place to insert your contact details is near the bottom of your banner stand since this spot is easy to find.
Using a banner to advertise at an exhibition, a trade show or at your store is an effective way of capturing the attention of potential clients. However, professionally and attractively design it with a view to making it easy for bystanders and passersby to stop and to read it.