One of the most popular types of videos on YouTube is the unpacking experience.
These are videos of people who have purchased the latest iPhone, received their monthly Loot Crate, or acquired the newest VR system. They then record the opening of these packages and upload the experience to YouTube. These videos generate a lot of views and publicity for the vendor.
Where are we going with this? Well, custom boxes can produce memorable moments for customers – if you’re fortunate enough, then these instances can go viral online.
If there is one particular area that businesses have not fully monetized, it is their boxes. Amazon has experimented a little bit with their shipments, but the online retail juggernaut has not pulled the trigger on full-scale advertising. You don’t necessarily need to place new marketing materials on your boxes, but you can find other ways to make it more than just an ordinary box.
Here are five ways your brand’s custom boxes can make unpacking memorable:
1. First Step: Just Place a Logo on the Box
Before you start anything, it is important to first begin by placing your logo on the box. If you’re unsure how exactly you want to establish premium packaging, you can at least initiate the process by installing your logo – be sure it’s fantastic – at the centre of the box.
2. Make the Box Really Unique
Some companies have really taken advantage of boxes. The designs are really marvelous: everything from making the box look like an antique traveling case to designing a box that appears to be a 1970s-style lunchbox.
Depending on your corporate mission and style, you should adopt something much similar. You want a customized box that identifies your behaviour, what you want to convey to customers.
Do you sell hats? What about one of those old-fashioned hat boxes from the 1930s?
Do you sell books? What about a box that is reminiscent of a classic book published in the 18th century?
It is these types of ideas that can really make you stand out from the crowd.
3. Tissue Paper Offers Some Mystery
This is inevitably up to you, but tissue paper does provide another layer to the mystery of what’s in the box. White, baby blue, gray, pink. The colour should match the colour of your logo.
4. Your Elegant Business Card is the Added Touch
A business card is still prevalent, even in an era of smartphones and social media. That said, you can add a business card to the package, but it doesn’t have to be an archaic one from the time of your grandfather.
A whimsical quote, links to your social media accounts, a thank you note. There are all sorts of ways you can revamp the concept of a business card and complement your packaging.
Most important of all, however, is that the business card serves as an added touch.
5. A Small Gift is a Form of Gratitude
Every business should be grateful for customers and sales. This should be firmly expressed with each order, or a new order at the very least.
How exactly can you convey your gratitude? It’s simple provide a small gift:
- A 10 percent discount on the next order of $50 or more.
- Free shipping any order of $50 or more.
- A subscription to special sales and promotions in the future.
- A referral program; if the customer refers your company to somebody else then they can get a 20 percent discount on their next order of at least $20.
It is these types of promotional gifts that can really enhance your customer service and be remembered by customers.
You know what? Custom boxes work! According to a recent study, more than half (52 percent) of consumers are more likely to buy from the online merchant again if they are delivered premium packaging. The same survey also discovered that 40 percent of shoppers would share a photo of the original package on social media. See, it is a successful measure to employ.
In the end, this makes it a pretty incredible opportunity for your business. So, why not invest in branded packaging? A little bit of creativity, A/B testing, and dedication can give your brand that extra step in a ultra-competitive marketplace.