According to a wide panoply of studies, iOS and Android users download between 0.65 and 1.2 apps per month. This is a lot of apps that people accumulate over a long period of time.
Do you want your app to be in that select monthly crowd? A better question is who doesn’t?
To be one of the lucky few to be downloaded onto a smartphone, you need to concentrate on your mobile app development. This is the tricky part: knowing how to develop an app that can satisfy market demand and balance the needs of consumers and the principles of your brand.
Don’t worry. Your team of creators can accomplish these tough objectives.
Here are five mobile app development tips for creators:
1. What Does the Market Want?
In the aftermath Facebook data scandals, and the likely influx of other reports pertaining to the likes of Twitter, new polls are coming out and a few trends are becoming clear in the marketplace:
– Consumers are limiting their Facebook usage.
– The people want their data and privacy protected.
– Social media users will be more diligent moving forward.
What does this mean for your mobile app development? It’s simple: pay attention to the market.
As you construct your mobile app, you need to always keep in mind as to what the marketplace is calling for. Do consumers want a more secure mobile app? Do users want to be updated as to the corporate procedures of handling their data? Does the public demand specific features inside of a mobile app?
It is things like these that you need to be aware of. The market is always evolving. You need to adapt as well.
2. Start Small by Knowing Your Audience
About to launch a mobile app? This is a great step forward for your brand. Congratulations.
That said, you cannot be too impetuous. You need to take it step by step, reach your specific goals, and then move on. If you’re getting too frustrated that you’re not hitting certain targets, you can’t just abandon plans and try to throw everything but the kitchen sink at the app.
Remember, it doesn’t need to be difficult to start small. As long as you know your audience, you can tailor a rudimentary mobile app to their needs and wants.
Anything more than that is just window dressing.
3. Ensure It Remains Fast
Studies have discovered that users tend to abandon a website or ditch an app if it takes longer than two seconds to load. It seems our attention spans are akin to a bunch of monkeys.
You must not let this occur to your mobile app. You need to regularly ensure that it remains fast at all times. Whether it is slow to open or it is sluggish to navigate from page to page, you risk losing users, receiving one-star ratings, and facing bad reviews.
Fast is essential to users, especially if they’re on the go, which they most likely are.
4. Less is More – Keep it Simple
Have you ever heard the saying that less is more? You probably have.
Well, this can easily be applied to mobile app development. You don’t want to utilize too many bells and whistles, you don’t want to your app to be eye candy, you don’t want your app to be viewed as something without any substance.
By embracing simplicity, you’re achieving quite a bit. You’re not using too much of your users’ data, you’re not using making loading time slow, and you’re not attacking users’ eyeballs.
5. Always Update the Mobile App
Every mobile app will endure bugs or require software upgrades. It is your responsibility to always update the mobile app and to encourage users to update the installation as well.
Should you refrain from doing so, you could damage your brand’s reputation should a significant data breach transpire. Remember, security infiltrations can leave lasting harm to your company. Again, just ask Facebook.
Mobile app development is getting harder and harder as the years go by. Google Play and the Apple App Store are engulfed with apps – old and new – which makes it harder to stand out. That said, apps can go viral if you have something more to offer customers than just bells and whistles.
Remember, in today’s environment, users can be loyal to a particular brand if they can deliver the results. Who knows? If you do your job right, your brand can go viral instantly and attract a vast number of downloads in a single day, week, or month.