What’s in a name? Quite a bit of money, if you happen to get lucky in life. Trademarks can help you capitalize on the success of your business and ensure that no one else gets to enjoy the fruits of your labour. However, there are quite a few things that you will need to have in place before you move into the process of securing a trademark. Luckily, the guide below will provide you with five important things that you should do before filing a trademark.
1. Build Your Brand
Before you move to secure a trademark, you really need to make sure that you are actually working with fire. Start small, build your business and image, and find your success in order to know exactly whether or not this is worth pursuing. Of course, if you find your lightning in a bottle and are confident that it has legs to move, you can move onto the next entry in the guide.
2. Search for Your Trademark
Before you obtain your trademark, you need to make sure that it is available to be claimed. By searching for your desired trademark, you’ll be able to see if someone got to it before you did. Just make sure that your trademark isn’t too similar to an already existing one. You won’t get by simply trademarking a word that is basically a different way of spelling a very well known brand, after all. Besides, you’re a smart person, you’ll be able to get creative and choose an appropriate name for your trademark easily!
3. Consult a Trademark Lawyer
Once you have checked up on your trademark name, you should find yourself a trademark lawyer. Preferably one that specializes in this line of work and has a good reputation to go along with that experience. Be sure to choose your lawyer wisely, however, as there are many in the world and not all of them are exactly equals. The best thing you can do is to shop around a little and see what options you have to choose from. Pick the trademark lawyer that best suits you, as well as fits within your price range. You should be confident in their competency, as they will be guiding you in the trademark process from here on out.
4. Listen to Your Lawyer
You go to a lawyer for counsel, right? Then you need to really take everything that your lawyer says seriously. Listen to the wisdom they bestow upon you and use it in your favour. Allow them to guide you through the trademarking process and try to follow their instructions to the letter. They will help you far more than any other resource you probably have at your disposal.
5. File Your Trademark
Alright, you’ve followed the guide so far and you’ve listened to the lawyer, right? Then it is officially time to file your trademark. Take your carefully chosen and well thought out idea for a trademark and do everything in your power to do exactly as you have been instructed to do. If all goes according to plan, hopefully you will have a shiny new trademark to call your own. Once you have that, you can continue right on down your path of future success!