Do you still rely on brochures? As all of your competitors turn to email marketing campaigns, search engine optimisation (SEO), and social media, you’re still relying on the tried, tested, and true method of brochures.
One of the best ways to market a small business is with brochures. Compared to flyers and newsletters, brochures offer businesses greater flexibility in terms of layout, design, colour, shape, type of paper and style. People might not pay much attention to half page leaflets, but a well-designed brochure idea can definitely catch your reader’s attention – the more eyeballs the better.
That is why small businesses can take advantage of this marketing tool to promote their brand or service. Besides, if everyone is using digital tactics, some clients will appreciate the marketing method of yesteryear, with a 21st– century touch.
Here are eight brochure ideas for small businesses:
1. Professional Brochures
With so many advancements in printing technology as well as significant growth in the type of styles and designs that can be used, small businesses often end up with brochures that are too complex. With so many styles to choose from, it becomes difficult to decide on the style, fold, print, and colour.
The best way to tackle this problem is to keep your brochures professional:
- Make sure that the brochure is designed by a reputable print professional.
- We know that small businesses tend to have small budgets, but it’s best not to opt for a DIY brochure, otherwise it may look cheap and unprofessional.
- Use a professional so that you can project a professional image.
- Make sure you get a trademark for your ideas and check if you infringe on any existing trademarks as well.
2. Informative Brochures
Informative brochures tell a clear message. What are you trying to tell the reader? More importantly, what are you not telling the reader? Noodle that little bit of philosophy!
Indeed, the key point in all brochures is the message as this is the first thing your target audience will see. Thus, when making a brochure, make sure your message is clear, succinct, and creative – like USA Today.
3. Minimalist Brochures
Keep the brochure idea and design simple as it increases the effectiveness of the brochure. While you may think simplicity equates to boring and outdated, it does not – you can still have a modern design with the latest styles and colours. Just make sure you don’t overdo it and be tacky.
4. Functional Brochures
The key reason why audiences love brochures is that they are functional items. A brochure may look simple, but once it is opened, it usually is full of surprises. Inside the brochure, one can have any type of design to complement the introductory page. You can add pop outs or intricate artwork to grab attention. If you’re launching a new product or have a great offer, you can have that on the main page of the brochure for maximum visibility.
The point is to make sure your primary message gets visibility. Do not make the brochure very big; bigger isn’t always better. Choose a size that can fit in most mailboxes. Having a compact size is also useful because people can hold them more easily and it can also fit into their pocket or purse.
5. Creative Brochures
When designing a brochure, seek a designer who can help you choose the colours and shapes. Brochures with different shapes can stand out and can quickly attract the audience. Shapes that pop out of a brochure create a 3D look, which adds an element of interest. This is just an example. There are many other creative ideas that you can use to make your brochure distinct from others.
6. Geometric Brochures
Brochures do not have to be square or rectangular. They can be any shape you want including a circle, triangle or a hexagon. You could also choose a shape that closely reflects your business.
7. Friendly Brochures
Brochures can be an instant turn on or turn off depending on the colour, text, and font you choose. Always select bright colours but not so bright that they hurt one’s eyes. Also, find a font that is just right – not too big and not too small.
Most of all, make sure you have something concrete to say and if you do, make sure you say it in a friendly tone that seems genuine and honest. Audiences are usually attracted to warm text and friendly images.
8. Eco-Friendly Brochures
Today, consumers prefer eco-friendly material, and the same applies to brochures. When business owners make eco-friendly brochures, it usually reflects well on them and their business.
Brochures still prove a valuable tool for businesses – large and small. They achieve your objective of conveying a message, nabbing clients, and showcasing your company’s talents. It may seem outdated, but effective brochure ideas will always be welcomed by someone interested in your goods and services. Moreover, designing a brochure is easier than it has ever been before.