So you have a great startup going. A great product that millions of people will love. A message, a vision, and a calling that you want to share with the world. All of that sounds amazing! The downside? Your business hasn’t actually gone anywhere yet. It’s stalled because you don’t have the proper funds in order to really take it to the next level (or, perhaps, the first level). You need investors and you want to attract investors that will be passionate about your business and your product. Investors that will become long-term friends of your company. You just don’t know where to start.
Does all of that sound like you (or pretty close to you)? If so, know that you’re not alone. So many entrepreneurs have walked the road that you’re walking right now–and many of them have found success. In this blog post, we’re going to share several different ways and places to find investors to whom you can pitch your startup.
Here are six ways on how to find investors for your startup business:
1. Online investors
One of the best ways on how to find an investor for your startup is to go online. We talk more in-depth about a few different online options later in this blog post, but right now you just need to know one thing: you need to be online! There are so many different websites and services that can be a help to your business right now.
Whether it’s connecting with potential investors, drumming up excitement for your business, or keeping track of different business needs…the internet is where it’s at. If you haven’t gotten a website, social media, etc. up and running for your startup, what are you doing reading this blog post? Be online, be visible, and it’ll just improve your chances of getting some good investors.
2. Experienced business investors
Are there people in your line of business who you really look up to? Maybe there’s someone who’s helped guide you through the sometimes-difficult process of building a product, a business, etc. If you’re fortunate enough to have even one savvy business person on your side, then you should definitely talk with them about finding investors. With the right pitch, your startup could attract many business investment opportunities.
After all, they probably went through the same process that you’re going through right now! Chances are that they can point you in the direction of some good leads. They even introduce you to some of their friends and associates who are looking to invest or who can help you in your search.
3. Selling your products
Investors may not want to take a chance on your business if they don’t know how well your product will sell. They may love your product but if they don’t have any quantifiable data about how it’s going to do in the real world, they may pass. That’s why it can be a good idea to start selling your product even if your business isn’t fully formed as of yet.
As long as you can keep track of your expenses, sales, etc., then you should be able to sell product. And who knows? If you make enough sales, you may even be able to bootstrap your way to a thriving business without a ton of investors!
Even if you’re just running a small blog off your businesses website, that’s better than nothing! Have your blog posts be filled with interesting, entertaining, and–above all–useful information. Do some research on good SEO practices. Additionally, you can contact websites and blogs in your area of expertise and ask if you can do a guest post (or several) for them.
You won’t get paid, but you and your business can end up gaining more visibility. And that’s always a good thing! Plus, when potential investors read your blog (or guest posts), they’ll be able to see more of who you are and why you’re a good investment.
5. Connecting via online platforms
Start an Instagram account, a Facebook page, and a Twitter account. Polish your LinkedIn profile. Then, be as active on social media as you can be (without taking too much time away from other important business matters). Respectfully reach out to potential investors (just make sure that your messages, emails, tweets, etc. don’t sound like spam).
Social media can gain you, your startup, and your product more visibility and can lead to great connections with other business people–and, of course, those potential investors.
6. Starting a crowdfunding project
Have a product that you know people will LOVE? Then why not start a crowdfunding campaign in order to get your startup off the ground? Have the public–those who will actually be buying, using, and obsessing over your product–be the ones who help launch that product into greatness. There are several different crowdfunding platforms out there. Check them out, do some comparisons, and then settle on the one that’s right for you.