Before you create a print, you have some different techniques at your disposal each capturing unique aesthetics. There are some techniques more common and popular, and others a little better known.
Here are nine popular printing techniques on how to create prints that keep your client base coming back, looking back, and keeping their eye on your business:
1. Flexography printing techniques
Flexography is a modernized letterpress printing, common on fabric, corrugated cardboard, cellophane, plastic, label stock, and metallic film. These printing techniques are known as flexographic printing, which use quick-drying, semiliquid inks and can be applied on almost any kind of substrate.
When you’re printing on uneven surfaces, this is the printing method to choose. Flexible photopolymer plates wrapped around rotating cylinders on a press are used. The image is slightly raised, rotated at high speeds.
2. LED UV printing
LED UV printing produces extremely high-quality prints, has fast turnaround times, and uses ultraviolet light to dry ink as it’s being printed. This printing method is set apart from other techniques, simply because the result is instantaneous and the ink doesn’t sink into the material.
LED UV is also very eco-friendly as it uses less power than traditional print machines. Extremely versatile and high-tech, the brightest and most vivid of colors you will find from this method of printing. If you can afford the expense, products printed with LED UV can be very luxurious.
3. Large format printing techniques
To print things like billboards, vinyl banners, wallpaper, murals, floor graphics, and large laminations, you need something big. For maximum print roll width, large format printing’s necessary. Traditional ads and businesses looking to make an impact will choose large format producing large, high quality designs.
Other printing techniques are not able to produce designs larger enough to maintain quality like large format can. If you are producing anything billboard-size, your only option may be large format.
4. Offset lithography
Offset lithography is used for rough-surfaced media such as wood or canvas and can also be applied on books, paper, stationery, and more. Sometimes referred to as simply ‘litho’, it’s a very popular method of mass-production printing.
Aluminum plates are printed and then transferred onto rollers before being pressed into the print media. Using offset lithography, you’ll always receive a high quality image. For small and large volume print jobs alike, this is a very versatile printing method well worth a consideration.
5. Screen printing
Screen printing’s most popular for printing text and graphics onto clothes, fabric banners, and posters. This technique uses fine material or mesh to transfer an image onto another material, creating a screen and ink pressed against. Screen printing can also be used to print onto paper and metal, despite being widely preferred for clothing.
These printing techniques are best used for larger, bulk orders of clothing. It is not as cost-effective for smaller orders but if you need a lot of the same image, this is a strong printing method.
6. Digital printing
Posters and signage, labels, newsletters, menus, and letters are easily created and printed digitally. Inkjet printers and laser printers both suit this definition. Images are sent digitally, eliminating any need for a printing press.
For large volume orders, this saves time and money although you may not always receive the quality you want especially for more complex orders. Receive a quick turnaround, print on-demand, and save money producing high quality prints similar to big-scale options.
7. 3D printing
3D printing has been used occasionally since the 1980s to produce prints on novelty products, high quality marketing freebies, display items, and toy packaging or the toys themselves. 3D printing makes an impact but isn’t always appropriate.
Pull from different shapes and sizes, employing digital model data and additive compound mixtures to produce a 3D object. With every passing year, it seems like 3D printing gets more and more sophisticated with 3D printers, advancements in software, and more.
8. Best printing techniques
The type of print you’re aiming to achieve will largely dictate a lot about which printing techniques are preferred. While flexography can be very cost-effective and high quality, another may be preferable depending on size, material, and personal preference.
Business prints have come a long way in the past couple decades. As we move more towards digital, new technologies are bringing forth creative ways to deliver prints to customers. If you’re unsure of which printing technique is right for you, speak with a representative at your local printing marketing firm.
9. Future printing techniques
More than any sentence can, a print builds brand identity. Some may overlook it however the value of a print is tremendous. On the business cards you carry, brochures, leaflets, and any materials you use in marketing your brand, the quality of print counts for a lot.
It could impact positive or negative, depending on what you choose for your clients and customers. Ensure you position your business in the best possible light with the right printing technique for you.